The partnership to start a book club is an initiative to tap into Bumble’s large user base to increase engagement from new and existing customers in store and online. I designed the online home that features the monthly book club pick and other decision supports to inspire customers to shop Indigo.
Sketching were done in InVision Freehand to explore layout options.
I conducted visual research on Bumble’s branding and Bumble BFF app UX/UI to gain a better understanding of how to leverage Bumble’s design. Abstraction of shapes, boldness of colours, and typographic contrast were the key findings that I applied to the landing page design.