Whether you want to chat design, career transitions, the incredible human anatomy, or how I translate my design skills to my therapeutic touch, I'm all ears! — hello@candicelin.com / LinkedIn
I collaborated with Creative, Digital Product, Marketing, and Engineering to shape the Plum Rewards user experience. Also acting as the bridge between Creative Studio and Digital Product, I maintained the digital asset management system and documentation of asset libraries for all in-house design teams.
I designed online merchandising pages and marketing assets, all while building and maintaining a scalable marketing design system. Onboarding new designers, educating the team on UX and accessibility design, and managing design approvals were all in my wheelhouse. Basically, I was the design glue.
Fun fact: I led the massive undertaking of migrating the team from Sketch to Figma, making sure the transition went off without a hitch.
Wearing many hats, I crafted captivating landing pages, emails, and social campaigns that brought the brand message to life across every channel. I also designed IndigoPaper stationery collections and packaging for private-label lifestyle products sold in stores.
What began as a hobby documenting my journey learning ballet as an adult grew into cultivating a niche, highly engaged Instagram community of recreational adult ballet dancers. It led to designining and launching limited capsule collections of original, themed artworks and merchandise.
I designed in-store flyers, posters, and price tags, along with packaging for the shop’s private label products to help everything look cohesive and branded.
Copyright 2026 Candice Lin